Ultra-high-end luxury
Bespoke products, beauty and perfumery, design, cultural and private experiences, exceptional hospitality, well-being and distinctive brand propositions for demanding international clients.
Keystone Business StrategyKBS FZCO · DubaiEurope · Middle East · Africa
Keystone Business Strategy
Strategy, market access and execution across Europe, the Middle East and Africa.
KBS FZCO advises and connects founders, companies and investors behind high-value projects in ultra-high-end luxury, high-tech, telecommunications and artificial intelligence.
Established2022
Registered inDubai Silicon Oasis
Trade licenceNo. 16015
Our positioning
The keystone for cross-border growth.
We work at the point where strategy must become a credible commercial path. Acting as the keystone between projects, markets, expertise and capital, KBS helps decision-makers move from opportunity framing to partner access and coordinated execution with clarity, discretion and senior-level involvement.
One strategic horizon: Europe, the Middle East and Africa — connected through senior relationships, sector expertise and coordinated execution.
Focus sectors
Where exceptional ideas meet the right ecosystem.
KBS concentrates on projects that combine exclusivity, technology and international ambition. Across Europe, the Middle East and Africa, we help shape the opportunity, identify the relevant decision-makers and engage the operating and capital partners able to accelerate it.
High-tech & AI
Digital products, connected services, artificial intelligence and technology-enabled business models.
Telecommunications
Connectivity, digital infrastructure, telecom services and international technology platforms.
04
A transversal advisory capability
Investor and fund search
Strategic advice to identify potential investors, family offices, investment funds and corporate partners aligned with each project, prepare its positioning and facilitate selected introductions.
Frontier technologies
From network infrastructure to operator-ready digital services.
KBS follows the technologies and services that turn connectivity into a complete digital proposition for mobile operators — from KLEOS RAN and end-to-end network architecture to e-gaming, applications, AI-enabled education and enterprise management.
01Telecommunications
KLEOS RAN · Macro base station
Carrier-grade 8T8R radio access equipment designed for coverage, capacity and deployment flexibility — a distinctive radio layer within modular end-to-end 4G and 5G solutions.
Official source · KLEOS ↗
02End-to-end operator solutions
Mobile Operator in a Box
A modular proposition designed to bring together radio access, core network, transport, OSS/BSS, security, service enablement and operational support — configured around each market, spectrum position and regulatory framework.
03Digital content and applications
E-gaming, applications and digital experiences
A portfolio of content and applications that mobile operators can integrate into their offers to deepen engagement, differentiate service bundles and create new recurring-service opportunities.
04AI-enabled services
Education and enterprise management
Mobile-first education, training and AI-assisted business-management tools can be packaged within operator offers for consumers, schools, SMEs and enterprise customers.
05Robotics
Physical AI connected to intelligent networks
Industrial, collaborative and humanoid robotics use cases can be supported by resilient mobile connectivity, edge intelligence and coordinated data services.
Network intelligence
The infrastructure behind intelligent, instantaneous services.
A brand-neutral visual language for AI compute, end-to-end network coordination and high-speed, low-latency connectivity.
01AI infrastructure
Distributed intelligence at scale
Compute, edge resources and secure data flows designed to bring AI closer to users and operations.
02End-to-end networks
Radio, transport, edge and cloud — coordinated
A unified architecture connecting coverage, capacity, service platforms and operational control.
03Network performance
High throughput. Low latency. Resilient delivery.
Performance engineered for immediate experiences, critical applications and continuous service.
Licensed expertise
Three complementary ways we create momentum.
Management Consultancies
Management consulting
Strategic framing, market-entry planning, stakeholder mapping and practical execution roadmaps for complex international opportunities.
Commercial Brokers
Investor & commercial introductions
Identification of strategic investors, family offices, investment funds and commercial partners; opportunity positioning and selected introductions for projects in KBS’s focus sectors.
Information Technology Consultants
Technology advisory
Senior strategic and commercial guidance for digital infrastructure, telecommunications and technology-led transformation initiatives.
A structured intercompany framework
One coordination platform. Two specialised ventures. Three interconnected regions.
Within its structured relationship with SK Technology and Maison Serge Khalifé, KBS provides an international platform for consulting, business development, partner access and project coordination across Europe, the Middle East and Africa. Each company retains its own products, governance and contractual responsibilities.
KBS FZCO
Strategy, commercial development, market access, investor mapping and technology consulting.
SK Technology
Telecommunications, digital infrastructure, artificial intelligence and international technology initiatives.
Maison Serge Khalifé
Bespoke organic perfumery, private creation experiences and ultra-high-end international development.
Strategic ecosystem
Technology, heritage and exceptional creation.
Technology venture
SK Technology — end-to-end mobile operator solutions
SK Technology can combine KLEOS radio access infrastructure with core network, transport, operator-support systems, service enablement and AI-driven digital services in a modular end-to-end proposition. The Mobile Operator in a Box approach is configured for each market and remains subject to the required technical validation and regulatory authorisations.
01
KLEOS RAN
Macro radio infrastructure engineered for coverage, capacity and deployment flexibility.
02
Mobile Operator in a Box
A modular path from network architecture and operational systems to service enablement.
03
AI-enabled service ecosystem
E-gaming, applications, education and enterprise-management solutions designed for integration into operator offers.
Ultra-high-end luxury
La Bastide des Parfums
A place of heritage, botanical inspiration and bespoke perfumery within the Maison Serge Khalifé universe.
Maison Serge Khalifé
Ultra-high-end luxury
A platinum perfume applicator engineered as jewellery
A refillable roll-on perfume applicator derived from Metapack’s 2010 engineering plan: 124 mm long, a maximum diameter of 13.31 mm and a 0.5 ml aspiration system, expressed in precision-machined platinum with discreet precious stones.
Concept render · Metapack dimensional envelope ME101130-100How we work
Senior attention from first conversation to execution.
- 01
Frame
Clarify the opportunity, decision context and route to value.
- 02
Connect
Engage the relevant partners, institutions and decision-makers.
- 03
Coordinate
Keep commercial, strategic and technical workstreams aligned.
- 04
Advance
Turn dialogue into an executable path with defined next steps.
Ownership & leadership
A long-term partnership, represented clearly.
KBS FZCO is jointly owned in equal shares by Serge Khalifé and Jérôme Joly.
General Manager & Shareholder
Serge Khalifé
International executive and entrepreneur with a career spanning telecommunications, technology, luxury and bespoke perfumery across Europe, the Middle East and Africa. Serge is KBS FZCO’s registered manager and authorised signatory.
Shareholder
Jérôme Joly
Long-standing business partner and investor in the ventures developed alongside KBS FZCO. Jérôme contributes to the continuity and international development of the partnership’s projects.
Start a conversation
Bring us the opportunity that needs a credible route forward.
KBS works through direct, confidential discussion. Corporate contact details will be activated on the selected domain at launch.
IFZA Business Park · Dubai Silicon Oasis · Dubai · UAE